Friday, September 4, 2026

Choosing AI Contact over Eye Contact

 


AI transformation of businesses might be on a leash, with human checkpoints to navigate.

“Do you use AI for your work?” I asked the seasoned sales professional seated next to me on the boat ride to a trade show venue. “Hell, no!” he said before I could finish my question. He goes to trade shows where his customers gather, he gets to look them in the eye and have conversations with them. Eye contact remains critical to his success.

This AI-contact versus eye-contact is something I find myself asking almost anyone I meet in my professional, and lately, even social circles. I have a good friend who’s ‘forward deployed’ so I remain curious how fast transformations can realistically move.

Companies are experimenting with AI agents as employees. Let’s call them AImployees, cheesy as it may sound. This kind of drastic AI transformation effort is worth observation in the context of the recent news about how AI agents operate, collaborate in swarms, and break boundaries in a manner that simply overwhelms human auditors forcing them to rely on other AI agents just to review the copious swarm-chats. That records decipherable by humans were a part of the AI agents’ modus operandi is noteworthy. It indicates a presumption of a human checkpoint.

Visualize AI as a child that is being trained for a function and it begins to explore the world outside to learn. Current AI transformation efforts are akin to putting the insatiably curious child on a leash to give organizations a sense of control.

Organizations moving boldly towards AI transformations must prepare to let go of the leash sooner rather than later. The human checkpoints will not matter. In its infancy, AI is the baby tiger that purrs and looks like a kitten. It’s still a tiger.

For AI transformations to find a fan following through a demonstration of early success, efforts must focus on business functions that do not require human checkpoints. A possible use case of uninterrupted end-to-end successful AI transformation could be the procurement of spare parts or consumables which are standardized or commoditized to such an extent that it’s drudgery for a human to deal with it month after month. In such an instance, not only will the human checkpoint gratefully delegate the task to an aimployee, but also know that there are built-in guardrails to isolate any part of the procurement process or spares that are non-standard.

In this instance, the salesperson may not care about making eye-contact with the buyer except when a reorder quantity changes dramatically from the norm, requiring an escalation.

Business functions designed to convince humans making purchasing decisions may not see successful overnight transformations. Those transformations will be gradual, barely noticeable, limited by the capacity of those humans in procurement.

Until humans persist in procurement processes, AI transformation will be governed by an organization’s capacity for eye-contact, warm handshakes, a patient ear, empathy to understand a market’s pain, and human testimonials.